Tracking Keyword Position in Search Engines
By using search engine tracking software that emulates a manual search through each search engine it is possible to produce reliable and accurate website positioning reports. It produces reports which match the results you would get if you manually checked your choice of selected keywords or phrases in each of the major search engines, this in order to discover how highly your website ranks for these terms. Not only that, you can also track the positioning of your competitors at the same time and directly compare your relative positions.
The real beauty of this system is its ability to export a variety of search engine position reports as PDF, HTML, Excel, CSV or Text files which can be emailed to you. From these it is easy to build a comprehensive archive of your website's progress and adjust content and marketing strategies to improve its visibility. A schedule for updated reports at the frequency of your choice can be arranged to suit your needs.
An example of keyword reporting - weekly updated track report as an excel file.
Link Management and Tracking
Achieving good rankings in major search engines is a blend of many techniques, among which incoming link management can be a highly crucial one. Major search engines will improve your website rankings depending on the number and quality of the sites linking to your domain. The evolution of your link status can be tracked to show what sites are linking back to you, what's more the same came be done for your competitors' websites. Reports can be commissioned as as a one-off event or on a regular schedule showing the ongoing link development.