'I will master something, then the creativity will come.' - Japanese Proverb

"Creativity comes from trust. Trust your instincts. And never hope more than you work." - Rita Mae Brown

"The secret to creativity is knowing how to hide your sources." - Albert Einstein

"Creativity can solve almost any problem. The creative act, the defeat of habit by orginality, overcomes everything." - George Lois

Creativity within the Design Processes

While unmediated creativity for its own sake can be a great boon in the pure arts or as a theoretical subject for study, in terms of the design fields that visualeze covers,the creative processes must tie in with the final function as outlined by the client. If you require a brochure website then that will be designed to match the likely taste[s] of the audience you are addressing. Similarily, branding using a logo will be in a style to suit the overall design needs of the market as you see it [or with some leeway if you are open to exploring styles beyond those which are commonly used in that market]. Crucially, there should be a commonality between the designs for web and print and that includes the written content and any photography elements too.

The individual pages in this section cover the different design elements and shows example of some visualeze work.

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