Putting the Words Together - Composing Content for your Website
Content is king [or queen, or elected head of state depending on your preference] when it comes to websites. Regardless of how slick & seductive the structure and visuals of your new website may appear, this will not disguise content which is poorly conceived or written.
Writing the content for websites may differ from writing articles designed for publishing in hard print in that not only do you have to consider your human audience but should also take into account how the automated processes used by the major search engines will interpret, classify and rank the content for their indexes. If you are looking at search engines to provide an important thoroughfare for new visitors to your site then it only makes sense to provide your content in a form which pays some heed to the search engines particular needs.
Exactly how you go about this will depend on the nature of your material, the makeup of the target audience and how important the search engines are in achieving visibility for your website [and of course, the confidence you have in your writing abilities].
Three Ways of Preparing the Written Content for your Website.
- Originate it completely yourself and publish it exactly as you have prepared it.
- Originate the content yourself and then pass it on to visualeze for a final edit to maximise its search engine friendliness [while leaving the underying information intact].
- Commission a third party copy writer to produce the content for you - depending on the nature of the material this can be outsourced yourself, outsourced through visualeze or taken on by us directly as an in house commission.