Graphical Advertising for Web Campaigns

"Banner ad" as a term gets it's name from one of the first graphical advertisements found on the internet. It's called a banner because the original dimensions of the advert were 468x60 pixels which resembles a classic horizontal fabric banner. Nowadays the term refers more generally to graphical advertisements, which come in a wide variety of sizes and ratios.

Campaigns involving adverts of this nature broadly fall into two categories.

  1. A placed ad is similar to advertising in the printed press or other media. You either pay a flat fee to have it shown for a set period on a host site, or on a pay-per-click basis, or a mixture of both.

  2. A banner exchange is where a group of website owners contribute advertising to share amongst the pool. You offer to display the other site owners' ads on your site in exchange for displaying your banner on another site or sites. These schemes rarely involve straight swaps but more likely take into account such things as exchange ratios, clickthrough rates and impressions.

Visualeze can, according to requirement, not only design your banner but also provide advice on strategies and even completely manage campaigns for you.

Standard Banner Ad Sizes - Width x Height [Pixels]

Rectangles Banners and Buttons Skyscrapers

300 x 250 - (Medium Rectangle)
240 x 400 - (Vertical Rectangle)
336 x 280 - (Large Rectangle)
180 x 150 - (Rectangle)

468 x 60 - (Full Banner)
234 x 60 - (Half Banner)
88 x 31 - (Micro Bar)
120 x 90 - (Button 1)
120 x 60 - (Button 2)
120 x 240 - (Vertical Banner)
125 x 125 - (Square Button)
728 x 90 - (Leaderboard)

160 x 600 - (Wide Skyscraper)
120 x 600 - (Skyscraper)
300 x 600 - (Half Page Ad)